What is a vehicle wrap?

A vehicle wrap is a large, vinyl decal that allows you to change the exterior of your vehicle in a short amount of time. A vehicle wrap consists of a custom design, which is developed by our professional designers, then printed on premium vinyl, laminated, and finally installed or "wrapped" on a vehicle. The wrap is applied directly to the vehicle. The application is so flawless that it is often mistaken for a custom paint job.

http://en.wikipedia.org/wiki/Vehicle_wrap